Why do Google Rankings Fluctuate?

Reasons why the Google ranking algorithm fluctuates over time. Google engineers make adjustments to the algorithm several times per day. Your competitors aren't standing by idly, they want to improve. Your site may be in need of better content, better user experience and design, and improved functionality, etc. Google also can "push" certain pages to see how they do in the rankings. Does the "pushed" page outperform the legacy page in that position?



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