The Startup Code 2019 @MIT: How to Create Brilliant Products & Services (that Sell)

Outline
- The danger of problem-solution thinking & what to do instead
- The exact path to identify what your prospects really need
- How to use consumer "Be Goals" to become the obvious best choice
- How to build a powerful Value Proposition
- How to use "proof" as the icing on the cake so prospects buy

Bio
Kenny has provided Value Proposition & Product Design guidance to over 400 businesses including several MIT startups, helping them launch successfully or accelerate their growth. Kenny has successfully launched and sold multiple businesses of his own using the strategies & techniques detailed in this presentation.

value proposition,product design,growth acceleration,