Search Ads: How to Optimize Keywords? 🔍 Tips to Create Successful Campaigns⚡️

How to get the right keywords for my Apple Search Ads campaigns? (👉🏼 What are Apple Search Ads: )

Apple Search Ads is one of the best-paid user acquisition methods. Optimizing keywords can really make or break an entire campaign.

So how to optimize keywords for Apple Search Ads? 🧐

✅ Keyword Match Type (0:50)

1. Broad Match (1:02)
By selecting Broad Match you’re telling Apple that you want to place bids for your selected keyword and other keywords that are broadly related to it.

2. Exact Match (1:27)
By selecting Exact Match you’re telling Apple that you want to place bids for your selected keyword exactly as you typed.

3. Search Match (1:49)
By selecting Search Match you’re allowing Apple to automatically match your app, using its metadata, to relevant keywords and search terms.

✅ Campaign Types (2:18)

1. Discovery:
The goal is to find new useful keywords and target popular search terms that your app is relevant to.

2. General (2:39)
The goal here is to reach a relevant audience who is already searching for your app or an app similar to yours.

3. Brand (2:56)
The goal is to protect your brand and to target App Store visitors who are already searching for your brand and app.

4. Competitor (3:25)
The goal here is to try to get App Store visitors who are searching for your competitors to switch it up and install your app instead.

✅ Keyword Research

1. Tools (4:08)
Sign up to App Radar:

2. Manual Search (4:22)
You can simply find keywords by typing search terms into the App Store.

3. Search Match (4:53)
Apple’s Search Match will do the work for you as well.
Their AI reads through the metadata that exists in your app’s App Store listing and utilizes that to produce keywords.

💡Bonus tip (5:01): Once you choose a match type to a keyword it cannot be changed. If you see that your selected keyword and match type are producing unsatisfactory results, you have the option of pausing that keyword.

apple search ads,apple search ads tutorial,apple search ads best practices,apple search ads basic,apple search ads optimization,apple search ads advanced,apple search ads keyword tool,apple search ads basic or advanced,apple search ads search terms,apple search ads paid apps,app radar,appradar,mobile marketing,mobile advertising,app marketing,mobile ads,app store optimization,