to sign up for the waitlist for the course...The open date I talked about in the video is over for now! Let's talk about the test where Etsy is taking the shop names out of search results, plus the free shipping thing, in a rational manner. No hysteria allowed.
Here's a government website that addresses what consumers should be watching for when buying online, pay attention to the returns section.
The Overstock decision on free shipping, it's on page 76:
The book I mentioned is here (affiliate link) This isn't really a marketing book that we can use directly, but it's interesting in that it looks at how sales letters are written and things that we as sellers can do to get people to respond to offers.
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