The only constant is change. Yes it’s very cliche but also very true when it comes to selling on Amazon. If you’ve been on the platform for even a short amount of time you’ve come to learn this about Amazon. Amazon is always adjusting it’s algorithm and the needs of customers are ever changing. Amazon isn’t a set it and forget it business model. Did you know that once you create a listing it can, and often should, be changed periodically. On this week’s episode of the Amazon Files, we’ll be talking to copywriter and Amazon listing expert Karon Thackston from Marketing Words. She’ll be sharing why testing and tweaking listings is important to improve your product’s rank, traffic, sales and profit.
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