It is very common, particularly in the hotel and hospitality industries to base the services and packages you offer around PRICE. There is a huge problem with this, when you enter into a price war (with yourself and your competitors) you end up in a slippy, slidey race to the bottom and you end up basing your offering on price, rather than what you should be doing, basing it around creating an AMAZING experience. If you approach something with a 'price first' approach, you limit the service you provide because you are thinking about money first and foremost. If you think about experience and focus on creating the best experiences then sales come more naturally because people can't help but gravitate towards an amazing experience. Cost is only ever an object if the experience is sub-standard. Cost wont be question when someone is so excited to experience something you offer and that experience offers something exceptional.
Think experience design over price wars. If you want to create customers and keep them, you have to be constantly innovating in the experience department. If you would like to talk more about this, I'm here to help. But this video will really help you and a great place to start is with your team, around a table. There are lots of ideas to get you going in this video and BIG HINT: collaborating with other businesses and brands can really make you unique and exceptional in the experience department!
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