“It’s not human nature to embrace the unknown. It scares us. When we are confronted by it, we ignore it. We run away or we label it in ways that allow us to dismiss it. In negotiations that label most often takes the form of ‘THEY’RE CRAZY’”! I love this quote because in my business, we often get LOW OFFERS. This confuses sellers…. It’s often dismissed or labelled as “THEY’RE CRAZY”!
But what sellers don’t understand is when buyers come into this market, they have perceptions. They know what they’ve been told, or what they think is customary to the industry.
This is why Negotiations are so important! We can influence buyers to change their thinking if you have the right approach and the right strategies.
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