Mac DeMarco is surviving as an indie artist in a digital age

Digital disruption has upended the traditional music industry business model, making it harder for most musicians to make a living selling their music. But Mac DeMarco, whose homemade records and unique persona have allowed him to thrive in today’s environment, has used the power of the internet zeitgeist to build a loyal following. NewsHour Weekend’s Christopher Booker reports.

Stream your PBS favorites with the PBS app:
Find more from PBS NewsHour at
Subscribe to our YouTube channel:

Follow us:
Facebook:
Twitter:
Instagram:
Snapchat: @pbsnews

Subscribe:
PBS NewsHour podcasts:
Newsletters:

NewsHour Weekend,PBS News,Music,Music streaming,Spotify,Mac DeMarco,Indie music,music business,indie,music production,arts,