Stores Are Tracking Where You Go and Sleep - Orwell Goes Retail

In news that shouldn’t come as a surprise to anyone, retailers are now tracking not only where are you shop, but also where you sleep, according to a new Bloomberg article.

For instance, Hill Country Galleria in Bee Cave, Texas used information and location data from customers' phones to determine that a lot of shoppers own pets. Using this data, it went on to install water fountains, babysitting stations and photo op stations for customers and their pets. As a result, the time customers spent in the mall grew by 40%.

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