PreSeed Academy #15 - Crafting a captivating brand early stage w. Nicolaj Højer Nielsen

Brands reduce perceived risk. And that is quite an advantage in the startup world, which is well-known for being risky business. However, most startups are too focused on their core benefit and product, why branding is often neglected. In this video, Nicolaj Højer Nielsen introduces the importance of branding in startups and why it never should be a second priority.

The talk was held at DTU Skylab in Copenhagen and was supplemented by Kiki Lund Schjølin, Senior Business Designer at DesignIt, and Peter Michael Oxholm Zigler, founder of Boon.

PreSeed Aacademy is Denmark's startup school. The academy is pioneered by PreSeed Ventures in collaboration with Nicolaj Højer Nielsen and has developed from a strong desire to help early stage startups succeed.
An ambitious mix of monthly talks, masterclasses, workshops and open door sessions are planned for 2019, so make sure to stay tuned.

Facebook
LinkedIn
Medium
Sign up for our newsletter

startup,talks,workshop,