Why Disney movie 'Frozen 2' has been such a big success in Korea

겨울왕국2 흥행돌풍에 굿즈매출도 10배 이상... 평론가가 말하는 인기이유

Disney's 'Frozen 2' continues to be a huge box office hit here in Korea... despite rising controversy over the number of screens allocated to the movie.
With the animated film's undying popularity, retailers are also enjoying huge profits from related merchandise.
Here's our Kim Bo-kyoung with more.
It has been less than two weeks since the release of Disney's 'Frozen 2' but it has already been viewed 8-point-7 million times in Korea.
"Frozen 2 was so fun that I watched it five times at the theater. The CGs were much fancier and the plot was interesting for adults to enjoy too.
And she's not the only person to watch the movie more than once.
"Compared to 'Frozen 1' or 'Avengers: Endgame', the rate of people watching 'Frozen 2' multiple times is much higher. It is three times higher than other movies released in the same period as Frozen 2."
"Ranking number one in ticket sales and grossing around 62 million U.S. dollars as of Tuesday in Korea alone,… this movie is not just a box-office smash, but also a huge opportunity for retailers who have prepared a wide range of merchandise based on the Frozen characters."
One of South Korea's major cinema chains CGV prepared plenty of merchandise for fans of the movie.
"Since we launched the Frozen-related products, sales at CGV Cine shop have increased by 9 times and among them the Elsa doll that sings the official sound track is the most popular."
One culture critic says there are certain reasons why 'Frozen 2' is so popular right now.
Along with melodic theme songs and amusing characters, the plot itself gives the audience the hope and will to overcome their own personal difficulties.
"Unlike previous movies where female characters were not at the center, females are the main characters in this movie. A lot of women are responding to their activeness in the movie."
With exciting adventures and catchy songs, Frozen 2 is likely to be a big hit for some time.
Kim Bo-kyoung, Arirang News.

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