#ZYTQnA Is Social Media & Online Advertising Good To Drive Traffic To Retail Store?

Question:

For this holiday season how brick & mortar businesses can drive in-store traffic/walk-ins with Online Advertising?



Answer:

Very Interesting one. Now have you heard about Amazon's shop & go, go checkout source come up with? We have also seen Walmart investing really high more on mass space



Right. So what they tell you? It clearly tells that people want to really walk into that store and buy from the store. The online craze of buying things online is slowly fading OK.



And the real experience of buying is walk-in into the store feel the products, experiencing there, meeting people around and that is why more and more businesses are now combining offline online. Therefore, as a business, if you are a brick and mortar, if you have a store it would be very useful, this will actually be an advantage for you to use online and offline.


Online Media to Drive In-Store Traffic:

1. Google My Business: Google My Business remains and will remain for some time the biggest local business driver.

• Drives local traffic via maps/search

• Enabling products on Google business listings

• Paid marketing for mobile users in the locality.



2. Facebook & Instagram

• Create sales Ads

• Offer discounts/coupons for in-store shopping

• Get the best products on sale in-store to push customers to walk-in.



3. In-Store Advertising For Repeat Experience

• Having in-store offerings

• Add them to email lists

• Send out campaigns offering special discounts.

• The reverse will also work, create online offerings for in-store customers. So it's like creating that overall experience.


And that's where brick and mortar businesses can look at generating business this coming season.



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